Our #Thunder-beating, Top-5-trending, Tweet-Tasting Tornado!

Happy Friday Dram-Teamers!

Before we get to a tasty highlight reel of Tuesday's Tweet Tasting Twitter-nado, a big thank you to those of you that have supported our launch so far.

Day 1 was a great success, with over 200 boxes flying off the virtual shelves across our range of launch specials. A very special mention to our official customer #1, @whiskyshelf, who bagged a bargainous 3-month subscription within seconds of go-live!

But, fear not, if you didn't get a chance to steal your own bargain yet, there are still plenty of great launch specials available.

Right - onto the low-down on our Twitter Tasting! Let's start off with some super-duper stats:

  • 26 official tweet tasters, hosted by the inimitable Steve Rush of The Whisky Wire
  • Tweet-taster initial tweet-reach of more than 150,000 accounts/people
  • More than 2,000,000 (TWO MILLION!) total timeline impressions
  • Trended 5th in the UK, beating out both #BigBrother and #Thunder

All in all it was a rip-roaring great night, and we're very grateful to everyone who took part and followed along.

For those of you that missed it, or simply couldn't keep up, here's a mash-tun of highlights from the night itself.

Warmest whisky wishes,

Chris, Greg & James